Although there is a distinct and reverberating economic crisis in full force, advertising is still strong. Marketing budgets and spending are up from the same time last year although September showed signs of weakness due to banking industry failure and it's bailout. According to an article in B-to-B online magazine, "The dollar volume was up 30% compared with the third quarter of 2007 and up 68% from the second quarter of this year.
Petsky Prunier described the market in the marketing, advertising and digital media sector as “surprisingly resilient,” although the firm acknowledged that the market grew softer in September as the credit crisis intensified." (1)
Petsky Prunier is a premier investment bank, and the article states, "Mergers and acquisitions in the third quarter in the marketing, advertising and digital media industries totaled 168, with an estimated combined value of $11.1 billion. . ." (1)
What this means is marketing, advertising and digital media businesses are merging with and/or acquiring other entities in order to effectively garner a larger share of the consumer market via advertising!
In another B-to-B article it is stated there's a 'slowdown' in advertising budgets due to the current monetary crisis. Nevertheless, this 'slowdown' actually is a reduced percentage of projected marketing budgets. According to the European Information Technology Observatory, " the online advertising market is expected to grow 23% this year, to $43.3 billion, after a 26% rise in 2007 and a 33% increase in 2006." (2) So even with a 'slowdown' or decrease in dollars spent on internet advertising, there is still a $43.3 billion projected spending pool available to eCommerce providers!
Knowing how to effectively position one's monetized blog or website in order to secure substantial advertising dollars is a must for those seeking to prosper via ecommerce, ebusiness or webPreneurism during these stressed economic times. There are many ways to popularize one's web presence, drawing traffic and potential customers via tried and/or novel internet marketing techniques.
PAY PER CLICK
This is definitely the web 1.0 method of placing one's site within reach of potential customers via search engines. However, for those that do not have deep advertising pockets or large budgets, internet "guerilla marketing" tactics, including pay-per-click are a must. Research pay-per-click advertisers for 'credits,' 'freebies,' and /or exchange for advertising memberships. Further research as to keyword density, keyword uniqueness and odds of your ad placing within the first listings is critical to maximize reaching your targeted audience consistently and within your budget.
BANNER EXCHANGE
A favorite internet marketing tactic for site owners, banner exchanges can't always be used on sites that have Google Adsense code. Review the Google Adsense guidelines carefully before submitting your site to the more popular banner exchange programs. If you are not using Google Adsense on your site, banner exchange is a powerful way to generate traffic and is solely dependent upon the amount of banners/sites/ads you view in exchange for 'hits' to your website. Some programs offer 'upgrades' that give you a higher ratio exchange. For example, a 'free' banner exchange account may earn you 1 site visit per 3 sites you view, whereas an 'upgraded' account may earn you 1 per 1. Read the terms carefully in order to strategically benefit from your banner exchange program.
FORUM, NEWSGROUP & SOCIAL NETWORK
Utilizing memberships in forums, newsgroups and social networks that have members interested in your specialty is another key method of marketing your site AND creating more traffic. Join these cyber communities with an eye towards learning from the members, sharing your expertise and creating buzz about your eBusiness. It isn't wise to join a community simply to advertise your site because the membership will generally see you as an opportunist and not patronize you!
CURRENT EVENTS, TELEVISION, MAGAZINE AND CABLE PARALLEL
This is a truly exciting method of creating traffic to your site. Scanning current events [preferably early in the day], popular television opinion programs' upcoming feature stories, as well as 'sacred' magazine and cable opinion shaping venues provides a storehouse of 'topics' for articles with keywords tying into the stories/features/events of those outlets! A brief article [300 to 500 words] with the keywords of a highly charged current event THAT TIES INTO YOUR SITE'S THEME/PURPOSE can generate 100s to even 1000s of hits. It is important to only create articles relevant to your theme when using this marketing tactic.
SECURING OUTSIDE ADVERTISING
The goal of all of these internet marketing strategies is to secure meaningful advertising dollars for your site due to the high volume of steady traffic visiting your site. What that means is, provide content that is relevant, noteworthy and useful; spread the word around the web and while your eBusiness is supported by your traffic customers, your site ALSO makes a hefty income via outside advertising dollars.
From all signs and indications, internet and traditional marketing budgets are still strong -- and will most likely INCREASE in order to separate more consumers from their dollars!
Making use of these tips will assist anyone with a monetized blog or website to secure substantial advertising dollars!
YE is Here!
YEisHere.com!
Money “DA” Easy Way!
REALMoney 'Da' Ea$y Way
SUR-BET Global Enterprise Network
S.U.R.-B.E.T. Enterprises
Money 'Da' Easy Way@bravehost.com!
YE is an author; WebPreneur; electronics, computer & gadget geek; Certified Holistic Health Consultant; grandmother and devoted traveler that currently resides in Georgia. She can be contacted for interviews, consultations and general comments at either of her websites or by email at: yehasmoney4u@s-bgen.com
©2008 S.U.R.-B.E.T. Publishing
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Contributor's Note
For more 'Being Self-Employed' tips and tricks please visit http://yeishere.com
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