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Being Self-Employed: Marketing Your New Online Business
Setting up a top notch business website, offering high demand, quality goods and services simply isn't enough to establish a steady flow of traffic to your site! Contrary to the highly acclaimed movie made in the 80s, if you build it they will NOT come – unless you advertise, promote and get the word out that you HAVE 'built it' and are ready to expertly serve your targeted customer base. Since this series of postings is basically directed at those that are both new to entrepreneurship and to internet business, I thought it would be a good idea to discuss marketing your online presence utilizing free resources. One relatively simple way to get accustomed to web marketing is to join ad or link exchange sites: this allows for you to get some exposure of your site AND view the ads of others in whatever system you join so that you can compare your site, your marketing strategies, your products, etc. A few of the systems that I've reviewed [and some I've even used] are listed here. Each site has a slightly different 'hook', however, the main thing to keep in mind is gaining the experience of marketing your site WHILE exposing it to others – for FREE! ASD Cash Generator: this is a system wherein you're allowed to list several different websites [that you own] in order to place them in the ad 'rotation' with other member businesses. Interestingly, not all the businesses are 'online,' so ASD (Ad Surf Daily) Cash Generator also serves as a viable marketing tool for any type of business wanting exposure. The free membership requires you view 20 – 30 sites per login in order to accrue points which then are alloted to your sites. The points amount to the number of times your site(s) will be viewed by other members, so the more sites you view, the more points you generate and the more YOUR site is viewed by other 'surfers!' ASD also has a paid 'upgrade' that I find to be rather expensive and other than putting your business into the rotation more frequently, I'm not convinced it is worth the cost. . . AdFactory: this system boasts 1,000,000 free ads without the need for a membership upgrade. It is similar to ASD except it doesn't require you surf any number of pages per day (or even at all!). Members place banner ads and/or text ads on their websites that promote AdFactory, which in turn allows people that click on member banner ads and/or text to view YOUR AdFactory page which promotes your advertised website prominently! After more than a month of membership, my stats showed only 8 ad views and 1 click thru. . . I'm not sure what happened to my 1 million free ads – perhaps it adds up over the course of membership. . . BannersMania: here there are a few extremely helpful features: free banner creation for members, I find this to be very useful for anyone not having a clue as to how to create a banner [namely yours truly a few months ago]!; and free text link exchanges which helps to build search engine ranking. As I find more useful [and even not so useful] sites I'll report back and share the information with you. While 'they' may not come simply if you 'build it,' there ARE ways in which to let 'them' know where you are and become loyal customers! YE is Here!
SUR-BET Global Enterprise Network
S.U.R.-B.E.T. Enterprises
Money 'Da' Easy Way! YE is an author; WebPreneur; electronics, computer & gadget geek; Certified Holistic Health Consultant; grandmother and devoted traveler that currently resides in Georgia. She can be contacted for interviews, consultations and general comments at either of her websites or by email at: yehasmoney4u@s-bgen.com ©2008 S.U.R.-B.E.T. Publishing |
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