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Being Self-Employed: Ad Placement Matters
Now that you've followed all the steps in the "Being Self-Employed: How To Setup a Business Website" Part 1 & Part 2, you're ready to begin monetizing your site. This can be done in one of two ways: you can solicit advertisements from numerous sources to purchase ad space from you or you can offer advertising space via 'agencies' as a 'publisher.' I recommend the latter to anyone that is new to marketing, sales, internet sales and eCommerce in general. Internet 'agencies' aren't anything like the moniker that I'm using. There are actually Affiliate Marketing companies that create advertising campaigns, ads and establish ad space pricing for website or blog owners. Website/Blog owners are termed, "publishers" and as such do not have to create a sales/marketing department of their own in order to benefit from ad revenues in cyberspace. There are a few 'placement' and other 'creative' strategies that appear to create an incentive for visitors to click on ads, which in turns generates income for publishers. According to a recent article, "‘Media Business’ Digital Directions Day: What do advertisers want from publishers?" posted at B-to-B on Sept. 17, 2008, “I’m all for paying for value-add, but the point is we need to think as creatively about the media mix as we do about the content,” said John Osborn, president-CEO of BBDO New York. ". . .Here, the creative input comes from the publisher as much as the agency," he said. The article goes on to state, "A failed advertising effort may have several causes, including poorly considered media buys, ineffective audiences or the client’s product, message or creative." Be aware that merely placing ads on a site or blog isn't all there is to generating advertising revenues! “We need that two-way conversation in order to tweak things to get better results,” said Eduardo Conrado, VP-global business and technology marketing and communications at Motorola Inc. Paying close attention to visitor response to ads, along with the growth rate of traffic visiting your site/blog after ad placements while monitoring other vital statistics will increase the effectiveness of affiliate marketing via advertising or 'monetizing.' Keeping abreast of the marketing trends and utilizing them to enhance your sites' or blog's appeal is also necessary. Video delivery is very popular and profitable. Google AdSense and YouTube have developed a 'creative' that involves placing videos pertinent to your site's content as sales and traffic generators. Accordingly, the B-to-B article confers, ". . . we’re now also using video case studies,” Conrado said. “We’re creating the case studies and flipping them to video.” He said the engagement factor is much higher, with viewers willing to watch several videos in a row and often downloading many hours of content. Videos are often shared with colleagues, making for potent viral marketing opportunities." Working from home and/or in a small office can be extremely rewarding when eCommerce, by way of a monetized website or blog, is involved! Finding effective methods to increase traffic and 'conversions' is as simple as bookmarking or subscribing via RSS feed to resource sites such as YE is Here! WebPreneur Resource Central or Money 'Da' Easy Way to name just two. In the upcoming days and weeks, I'll be sharing some of my favorite FREE webpreneur and small business resource sites and how to best use them. Stay tuned. YE is Here!
YEisHere.com!
Money “DA” Easy Way!
SUR-BET Global Enterprise Network
S.U.R.-B.E.T. Enterprises
Money 'Da' Easy Way@bravehost.com! YE is an author; WebPreneur; electronics, computer & gadget geek; Certified Holistic Health Consultant; grandmother and devoted traveler that currently resides in Georgia. She can be contacted for interviews, consultations and general comments at either of her websites or by email at: yehasmoney4u@s-bgen.com
©2008 S.U.R.-B.E.T. Publishing
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